Coca-Cola appoints New president of the Africa working unit


  • Luisa Ortega appointed as president of the corporate’s Africa operational unit, with duty for markets throughout the continent
  • Ortega replaces Bruno Pietracci, who has been named president of Coca-Cola’s Latin America working unit

The Coca-Cola Firm has introduced the hiring of Luisa Ortega as president of the corporate’s Africa operational unit, with duty for markets throughout the continent.

Ortega is presently the president of the corporate’s Latin American central zone, which covers Venezuela, Colombia, Peru, Ecuador, the Caribbean and Central America.

As president of the Americas operations division of Coca-Cola, Ortega succeeds Bruno Pietracci. The 2 modifications will go into impact on February 1, 2023 with Ortega relocating to Johannesburg.

Ortega and Pietracci’s instant boss can be Henrique Braun, who will take over as Coca-Cola’s  head of worldwide growth on January 1, 2023. Braun has been working Coca-Cola’s operations in America since 2020.

“I’m delighted Luisa will handle our actions in Africa together with her information and worldwide expertise,” Braun remarked.

“The return of Bruno to his native Latin America, the place he possesses intensive market information, makes me completely happy as properly,” Ortega stated.

Large expertise

Ortega joined Coca-Cola in 2019 and assumed management of the working unit for Latin America’s central zone in 2021. Moreover, Ortega leads the group’s International Ladies’s Management Council as its chair.

Earlier than becoming a member of Coca-Cola, Ortega labored with SC Johnson for greater than 14 years in varied positions in Europe, the US, and Asia Pacific. Moreover, she was employed by Endesa, a utility company primarily serving Spain and Portugal.

She graduated with a enterprise administration diploma from Universidad Pontificia Comillas, an MBA from IESE Enterprise College in Spain, and participation in Harvard Enterprise College’s Superior Administration Program.

Bruno Pietracci joined Coca-Cola in Brazil as vice chairman of strategic planning and analysis in 2008.

He joined the workforce in 2010 and is now in command of the Southern Brazil area. Later, he was promoted to basic supervisor of Ecuador, Colombia, and Venezuela markets.

2016 noticed the appointment of Pietracci to the place of vice chairman of operations for Europe, Africa and the Center East. 

He later rose to the place of Africa and the Center East president earlier than being named the corporate’s head of enterprise in South and East Africa. In 2021, Pietracci was assigned to guide the operations unit for Africa.

In 2022, he was proposed for appointment to the American President’s Advisory Council on Doing Enterprise in Africa (PAC-DBIA).

Pietracci has beforehand labored in Lisbon and Brazil for McKinsey & Co.

Pietracci has a mechanical engineering diploma from Brazil’s Universidade Estadual de Campinas and an MBA from France’s INSEAD.

Learn: Coca-Cola to retain majority stake in Africa subsidiary



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