Expediting Progress by means of Superlative Methods


The success of a corporation is straight proportional to the form of individuals they’re participating with to suffice its operation. It’s obligatory to make sure that the people who find themselves to be relied on share the identical aim because the group and perceive its imaginative and prescient whereas advancing to embrace the group’s mission as their long-term aim.

Ghada Alrumayan, Group Chief Advertising and Communications Officer at ROSHN, is one such outstanding asset who understands the imaginative and prescient of the group and strives in direction of accelerating the expansion of the enterprise.

Ghada is a pushed strategic chief with greater than 20 years of intensive expertise in strategizing and main cross-functional groups to result in basic change and enchancment in technique, course of, and profitability–each as a pacesetter and knowledgeable advisor. She places her experience into analyzing the imaginative and prescient of the group and channels her methods to unfold its messages of success and ambition throughout.

She is an adaptable and transformational mission supervisor with a capability to work independently, creating efficient tasks, occasions, and conferences and growing alternatives that additional enhance organizational objectives. Together with that, she is an revolutionary downside solver with a confirmed monitor file of initiating and delivering sustained outcomes and progress throughout varied sectors, together with the banking, commerce, healthcare, resort, retail, service, and telecommunications sectors.

In an interview with Insights Success, Ghada shared priceless info about her journey and highlighted her important accomplishments within the trade.

Beneath are the excerpts from the interview:

Briefly describe your skilled journey up till now.

Previous to becoming a member of ROSHN in 2021, I used to be lucky to have a profession that uncovered me to professionalism, excellence, and standardization at a number of the greatest establishments in Saudi Arabia. These included the King Faisal Specialist Hospital & Analysis Middle, Saudi Hollandi Financial institution, Kempinski Lodges, the Olayan Financing Firm, and Riyad Financial institution. The managerial roles I had at these organizations have enabled me to broaden my data in company communications and advertising. 

Now, because the ROSHN Group Chief Advertising and Communications Officer, it’s a nice privilege to place my experience into serving to ROSHN unfold its messages of success and ambition consistent with Imaginative and prescient 2030 objectives.

What challenges did you face alongside the way in which?

After I set out in my profession, girls accounted for round 13% of the workforce in Saudi Arabia. Even when I used to be handled nicely by colleagues most often, there have been occasions when the glass ceiling was very obvious. Nonetheless, I used to be fortunate to have loyal, devoted colleagues who supported my skilled improvement. From a macro perspective, the nation’s working demographic is quickly altering. The Saudi management is eager to empower girls throughout all sectors and the Kingdom now has a feminine labor pressure participation charge of over 33%, an incredible improve that may proceed to rise as extra girls attend greater schooling and search to contribute to reaching the objectives set out by Imaginative and prescient 2030.

What important impression have you ever delivered to the advertising trade?

I’ve at all times tried to create advertising methods that emphasize the general public utility of personal items. At ROSHN, we’re elevating the bar in actual property and enhancing the standard of life, as HRH Mohammed bin Salman talked about in his interview, by constructing humanized communities with individuals on the heart.

Via our sponsorships we urge our companions to strategize and make the most of completely different platforms to lift consciousness and ship necessary messages. A superb instance of that is once we collaborated with the Ministry of Sport to attract consideration to the Zahra most cancers consciousness marketing campaign, by displaying messages and branding throughout soccer league matches.

Since 2021 we now have been the primary sponsor of Saudi Arabia’s skilled soccer league. Earlier than then, we sponsored Riyadh Season, in addition to Formulation 1 the most important worldwide sporting occasion to happen within the Kingdom. By aligning ROSHN with these cultural, sporting, and leisure icons, we’re signaling how complete our imaginative and prescient actually is. Our flagship SEDRA neighborhood, for instance, will improve the typical inexperienced area per resident from 1.7 sqm per individual, the typical in Riyadh, to 27sqm. With plans to plant over a million bushes and 63 million shrubs, our communities are additionally key to fulfilling the nation’s bold inexperienced targets as laid out beneath the Saudi Inexperienced Initiative (SGI).

Inform us about ROSHN and its basis pillar.

ROSHN is a nationwide actual property developer powered by the Public Funding Fund. As a central aspect of Imaginative and prescient 2030, guided by the smart management of HRH Mohammed bin Salman, we’re supporting authorities efforts to extend residence possession within the Kingdom to 70%, in addition to elevating the standard of life for all residents. We’re blessed by means of HRH’s management to witness speedy supply and unprecedented progress. Imaginative and prescient 2030 is a transformative socio-economic reform agenda that has helped Saudis and expats alike.

ROSHN is a giga mission that may ultimately transcend neighborhood improvement. We’re the primary Saudi giga mission to ship on our mandate and work together with our prospects every day. We additionally conduct common buyer surveys to know how we will meet the expectations of the Saudi individuals.

Sustainability, inexperienced area, fashionable dwelling, and conventional architectural heritage are all on the core of our imaginative and prescient. Certainly, our developments result in a brand new period of neighborhood dwelling by means of fantastically designed properties which have strolling entry to mosques, retail and F&B shops, parks, colleges, and leisure and leisure services. By prioritizing a collage of smart-city ideas, micro-mobility frameworks, and regionally sourced supplies, ROSHN’s communities are devoted to reducing our carbon footprint and securing a sustainable and affluent future.

How does ROSHN promote workforce flexibility, and what’s your position in it?

We’re proud to hold the glory of being among the many greatest locations to work in Saudi Arabia for 2 years in a row. On monitor to succeed in 1000 staff by the top of 2022, ROSHN is a big household of extremely motivated individuals. As an organization devoted to discovering and nurturing the perfect expertise within the Kingdom, we worth office flexibility very extremely. ROSHN is aware of the worth of getting well-rounded and impressed workforce members with a variety of non-public {and professional} pursuits. We need to keep away from burnout and guarantee that our teammates have sufficient days of their 12 months to take off, loosen up, and relaxation. As well as, our Himam Management Program offers younger hires entry to coaching with a bunch of specialists at worldwide universities and better schooling establishments throughout the Kingdom. We additionally manage a collection of standard townhall occasions, open to all staff, the place we focus on the long run and course of the corporate, and the way we will work collectively to attain it.

What’s your tackle expertise’s significance, and the way are you leveraging it?

From energy-saving constructing supplies to environmentally pleasant design, expertise is on the core of our tasks right here at ROSHN. Because of this, we partnered with SAMSUNG C&T, one of many world’s main development innovators, to make use of modular development methods in all our developments. We’re additionally working carefully with the Saudi Ministry of Communications and Info Expertise to develop the correct digital infrastructure in our communities.

Sustainability is on the core of ROSHN’s mandate, and we’re dedicated to growing world-class communities which might be sustainable, resilient, human-centric, and socially vibrant. We use the most recent applied sciences to make sure a cleaner, greener life for our residents. For instance, ROSHN properties have optimized wall and roof insulation and thermal efficiency of home windows, energy-efficient air con items and lighting techniques, and renewable power within the type of thermal photo voltaic water heaters. With the intention to future-proof mobility in our communities for an electrified future, ROSHN has dedicated to put the infrastructure for electrical automobiles in every residential unit, along with supplying EV charging factors in all indifferent villas. ROSHN can be dedicated to supplying 10% of public space parking areas with EV charging stations, which exceeds LEED for Communities’ 2% requirement.

What would be the subsequent important change within the advertising trade, and the way are you getting ready for it?

The way forward for advertising will probably be hyper-personalized and one-to-one. Entrepreneurs should meet their viewers in actual time. To do that efficiently requires way more information to raised perceive every buyer’s wants and preferences. At ROSHN, we’re getting ready for this by protecting higher buyer metrics, remaining in shut contact with our viewers throughout a wide selection of social media, and growing the following technology of selling instruments to raised join with bigger and extra numerous audiences throughout the Kingdom.

What are your objectives within the upcoming future?

My overriding aim is to make sure that ROSHN meets the Imaginative and prescient 2030 goal of bringing sustainable, inexperienced, community-centric housing to as many Saudis as attainable over the approaching decade. I need to be sure that the following technology of Saudis have higher properties, higher communities, richer, and extra lively and fulfilling lives. We need to usher in a brand new period of dwelling, with heightened high quality of life, a way of social accountability, and environmental friendliness. 

What recommendation would you want to provide the following technology of aspiring enterprise leaders?

Seize the initiative. You probably have an concept, pursue it. You probably have a product, develop it. You probably have an viewers, interact with it first, after which develop it. You won’t get issues proper the primary time, however solely a transferring prepare reaches its vacation spot. And bear in mind—enterprise is like life: the journey is rarely set. If you wish to get anyplace, you need to be energetic and cellular, however keen to vary course, too. 



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