The way to Grasp Social Media: Consistency

As essentially the most adopted CFA charterholder on LinkedIn, Eric Sim, CFA, has expertly leveraged social media to join with different professionals, construct his private model, and advance his profession. Within the The way to Grasp Social Media sequence, tailored from his latest e book Small Actions: Main Your Profession to Huge Success, Sim shares some crucial classes on easy methods to make social media be just right for you.

Your inside model is basically what folks in your organization take into consideration you. It’s often set in stone inside your first yr on the job.

Whether or not your colleagues initially view you as resourceful, inventive, ineffective, or ineffective, it’s troublesome to alter their minds when you develop into a longer-term worker. Whereas there’s little you are able to do in your day job to spice up your inside model, it’s nonetheless attainable to shift inside perceptions by altering your exterior model by means of the strategic use of social media, specifically LinkedIn.

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My boss and I as soon as attended a gathering with an necessary shopper in China whose firm was planning to record shares on the inventory alternate. My supervisor knew the shopper revered college lecturers, so he launched me as “Professor Sim.” The shopper laughed at first as a result of he didn’t suppose a senior banker would have the time and inclination to show, however my boss then requested me to present the shopper my college enterprise card. I used to be stunned that he even remembered my second job as a instructor as a result of he was so busy chasing banking offers, however it was on the prime of his thoughts when he launched me.

This goes to point out that your outdoors actions, which you’ll promote by way of LinkedIn or different social media, can affect your inside standing.

LinkedIn is a robust software that may change the course of your profession, so it’s good for constructing each your exterior and inside manufacturers. For instance, in case you’ve given a profitable speech outdoors of labor, you may publish about it on LinkedIn to develop your model externally. Then your colleagues who observe you on LinkedIn will find out about your discuss, which supplies your inside model a pleasant enhance.

However don’t simply have a LinkedIn technique, have a social media technique. Under are three small actions you possibly can take to enhance the way you method social media as an expert.

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Technique 1: Use LinkedIn as Your Engine to Drive Different Channels

Consider LinkedIn because the highly effective engine that drives your branding on social media. LinkedIn means that you can write longer, extra thought-provoking items that may get your model extra recognition over time. So once you’ve developed a subject that can curiosity your followers, publish about it on LinkedIn first.

After LinkedIn, you possibly can tweak the publish and share it throughout different related social accounts. You possibly can typically additionally share your LinkedIn publish with buddies by way of messaging apps. Job and enterprise alternatives can probably come from any platform.

I turned a lecturer at a Hong Kong college in 2016 as a result of an ex-colleague from a US financial institution noticed my Fb publish a couple of discuss I’d given at Cambridge College. She contacted me on behalf of her professor pal, who was on the lookout for a finance skilled who knew easy methods to train. I then met the professor for espresso, and subsequent factor I knew I used to be made an adjunct affiliate professor to show finance and communications.

Technique 2: Make Your Profile Constant Throughout All Platforms

It’s necessary to have a constant private model in your offline life. You must also be constant when establishing your social profiles. Many individuals have a proper headshot picture for his or her LinkedIn profile, and use a extra informal profile picture for Instagram. Whereas that’s a preferred method, in case you actually wish to construct your model shortly by making it simply identifiable and constant, I like to recommend utilizing the identical high-quality skilled picture for all of your channels.

I additionally use the identical title, “banker, lecturer, speaker, author,” throughout my profiles on LinkedIn, Instagram, Clubhouse, Fb, Twitter, Telegram, WeChat, and WhatsApp. If conversations begin on LinkedIn after which transfer to Telegram, for instance, my new connections expertise a seamless transition with out questioning whether or not they’re nonetheless speaking to the identical particular person.

One other good motive to remain constant: The road between informal {and professional} relationships is changing into blurred, so lots of your connections will see you on a number of platforms. Your Instagram pal could develop into your colleague and even your boss in the future, and your shopper or supervisor could ultimately develop into your Instagram follower. In the meantime, HR folks and hiring managers could attempt to test all of your profiles, not simply LinkedIn, earlier than interviewing you, and you need to give them a constant impression.

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Technique 3: Converse the Native Language of Every Platform

Whereas it’s necessary to maintain your social profiles constant, it is advisable tweak the content material of your posts in line with the native language of every platform. Right here’s how I adapt my posting model on among the major social networks.


You need to use skilled language, add worth to readers, and inform story. Writing both lengthy articles or quick posts is okay, and it’s often greatest to incorporate a related picture alongside your textual content.


If a subject has carried out nicely on LinkedIn and can also be related to my Fb buddies, I could publish it on Fb. I don’t publish something too technical on Fb. It’s greatest to shorten the publish and use a extra private and informal tone.


Your textual content must be even shorter on Instagram — one or two sentences is often sufficient — as a result of the photographs are the main focus. When my LinkedIn posts have highly effective photos that need to go on Instagram, I attempt to use them. Once I spoke at a CFA Institute occasion in Bahrain, I posted some enjoyable photographs of my journey on Instagram alongside some fast ideas (“strive the native meals, go to the nationwide museum”) on easy methods to interact with an viewers in a brand new nation. My LinkedIn publish about the identical discuss was for much longer and extra formal, so I revered the native languages of each platforms.

In fact, no matter you write, it’s necessary to put in writing it nicely. And the way to try this would be the topic of the following installment of the The way to Grasp Social Media sequence.

For extra tips about social media and profession improvement don’t miss Small Actions: Main Your Profession to Huge Success, by Eric Sim, CFA, and his co-author Simon Mortlock.

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Eric Sim, CFA

A key opinion chief on LinkedIn, Eric Sim, CFA, is the creator of the e book Small Actions: Main Your Profession to Huge Success. He based the Institute of Life with a mission to coach younger professionals to achieve success at work and in life. Beforehand, when based mostly in Hong Kong, Sim served as a managing director at UBS Funding Financial institution and an adjunct affiliate professor of finance at HKUST. Try his visible CV and its notable failures right here.

Simon Mortlock

Simon Mortlock is a author and editor, and an knowledgeable in producing B2B and B2C content material throughout a variety of digital channels. He focuses on employment-related subjects, and at present works as a content material supervisor at eFinancialCareers (eFC), a number one careers web site for the monetary providers sector.

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