Startups are attracting serious funding to provide fun, alcohol-free drink options at the bar and in other social contexts.
Earlier this year, canned water company Liquid Death announced that it has raised $67 million in new funding at a $1.4 billion valuation. And Athletic Brewing Company, which describes itself as America’s largest non-alcoholic brewery, said it raised $50 million.
Even though tech isn’t necessarily the differentiator for either company, you can still see them as disruptive startups because they’re trying to create new beverage categories, rather than just another cola or another craft beer.
There’s also a newer startup called Not Beer, which offers sparkling water. And beyond the companies that are branding themselves as alternatives to alcohol, there’s also mushroom drinks from Odyssey, healthier sodas from Olipop, and lemonade alternatives from Lemon Perfect, just to name a few.
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