The role of Marketing Manager entailed the challenge of not having an immediate team to manage but required the potential to build one in the future. The candidate needed to possess both tactical and strategic skills to execute marketing initiatives effectively.
Marketing efforts had to be mindful of the sensitive nature of the fertility services offered. Events and strategies needed to be carefully crafted to resonate with clients undergoing fertility treatments.
Finding candidates with exposure to healthcare, particularly in marketing, posed a challenge due to the niche nature of the role and the geographical limitations of the search.
Given the controversial aspects of fertility services, candidates with strong brand management experience were sought after to handle the branding intricacies of the clinic.
The recruitment strategy involved targeting candidates with diverse backgrounds, including those outside the healthcare sector but with a passion for the product and service. Emphasis was placed on finding individuals with brand management experience and a willingness to learn about the healthcare industry.
Despite the challenges, the recruitment process was smooth, with candidates showing clear interest or disinterest early on due to the nature of the company. The collaborative nature of the organization, including the open-mindedness of the VP of Sales and Marketing, facilitated the process. The main challenge for the new hire was navigating the established brand while introducing fresh perspectives to the marketing strategies.
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