Deezer is the latest music streaming app to introduce an AI playlist feature. The company announced on Monday that a select number of paid users will be able to create custom playlists with a text prompt using its “Playlist with AI” feature.
The launch of the new feature comes a few months after Spotify and Amazon Music started testing personalized AI playlist generators with their users. YouTube is also said to be testing a prompt-based AI radio feature.
Deezer says 5% of its paying subscribers will get access to the beta feature. Users will be able to create new playlists from written prompts that describe moods, genres, decades, activities and other factors.
For instance, you could ask Deezer to create an early 2000s pop-rock playlist for your workout. Or, you could generate a 2010’s feel-good playlist for your next study sesh.
Before generating a playlist the app ensures that the prompt does not include hate speech, dangerous content, sexually explicit or harassment.
“We’re excited to bring this AI-powered feature to Deezer users around the world,” said Alexandra Leloup, VP of product at Deezer, in a press release. “Whether you need the perfect soundtrack for a workout, a romantic evening, or a nostalgic trip down memory lane, our Playlist with AI feature will curate a new musical experience within a matter of seconds, and offers endless possibilities to easily discover new music.”
The company told TechCrunch that the feature is powered by Google’s Gemini 1.5 AI model.
Deezer says it has been leveraging AI to enhance recommendations and the overall user experience for listeners on its app. It notes that its signature feature, Flow, uses AI to let users create a mix based on moods and genres. Deezer’s Shazam-like Song Catcher feature also leverages AI to help users find the name of a song.
Deezer has not yet said when the Playlist with AI beta will roll out more broadly.
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